Privacy Policy

Effective Date: 01 October 2025

This Privacy Policy explains how Mara: Running coach ("we", "us", or "our") collects, processes, and protects your personal data when you use our mobile application ("App"). By using the App, you agree to the practices described in this Privacy Policy.

1. What Data We Collect

Data You Provide Directly:

General details. This includes your name, your age, subscription details, and transaction history. You may also choose to provide information about your gender.
Communication information. If you communicate with us via support channels, we collect and process your name, contact information, and the contents of any messages you send.
Health and well-being data. When you use the App, you may choose to input personal data such as your weight, height, and physical parameters. With your consent, we may also connect to third-party services such as Apple HealthKit to import health and activity data into the App. This may include data on fitness activities, including walking, running, workout duration, calories burned, heart rate (resting, average, maximum); distance, pace, and other run-related metrics. This data is processed solely to provide functionality and features in the App. Importing such data is subject to the Apple HealthKit privacy policies and terms.

Data We Collect Automatically:

Device and usage data: IP address, device type, operating system version, time zone, app interaction events.

We use Mixpanel to collect onboarding and in-app behavioral data to understand how users engage with the App and improve its functionality. These analytics data are pseudonymized and are not used for advertising or resale.

2. How We Use Your Data

To generate personalized running plans based on your performance.
To adapt those plans over time using AI (Google Gemini).
To understand how users interact with the App and improve its performance.

We do not store your run or health data on our servers. However, we may temporarily process and transmit this data to Google Gemini for the sole purpose of generating and adapting your running plan. These data are not retained after processing.

3. Data Sharing

We do not sell, rent, or disclose your data except:

To Google Gemini (USA) for personalized training plan generation.
To Apple HealthKit (read-only, only if you provide explicit access).
To Mixpanel (USA), Firebase (USA), and AppsFlyer (USA) for onboarding, analytics, and performance monitoring. These third parties act as data processors and handle data under our instructions and applicable privacy laws.

We do not use Apple Health data for marketing or advertising.

4. Your Rights and Choices

You may revoke Apple Health access at any time via your device settings.
You may delete the app at any time. We do not retain any personal data beyond the current session except onboarding and usage analytics collected via Mixpanel.

5. Children’s Privacy

Mara Run is not intended for children under the age of 16. If you are under 16, do not use the App or submit any data.

If you are aware of anyone under 16 using the Services, please contact us at support@runwithmara.com and we will take the required steps to delete such information and/or delete the account.

6. Data Security

We implement reasonable security measures to protect your data during transmission and in our analytics tools.

7. Changes to This Policy

We may update this Privacy Policy. Continued use of the App after an update indicates your agreement to the revised terms.

8. GDPR and International Users

If you are a resident of the European Union (EU), the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, you have specific rights under the General Data Protection Regulation (GDPR) and similar data protection laws:

The right to access the personal data we hold about you.
The right to request correction or deletion of your personal data.
The right to object to or restrict certain processing of your data.
The right to data portability.
The right to withdraw your consent at any time, where we rely on consent to process your data.
The right to lodge a complaint with a data protection authority in your jurisdiction.

We process your personal data in accordance with applicable data protection laws and ensure appropriate safeguards are in place when transferring data outside the EU/EEA/UK.

How to Submit a Request

You may exercise any of your data rights by contacting us at support@runwithmara.com.

We aim to respond within 30 days of receiving your request. If we need additional time (e.g., for complex cases or data removal from backups), we will notify you and complete the request within a maximum of 90 days.

To protect your privacy, we may ask you to verify your identity before fulfilling any rights request.

If you delete your account, we will delete your personal data within 30 days, except for:

Transactional records and consent logs we are legally obligated to retain.
Aggregated or anonymized data that cannot be linked back to you and may be retained for analytical purposes indefinitely.

International Data Transfers

When we transfer your personal data to countries outside the EU/EEA/UK/Switzerland (such as the United States), we ensure such transfers are made using appropriate legal mechanisms. These safeguards may include:

Standard Contractual Clauses (SCCs) approved by the European Commission or UK authorities.
Data processing agreements with our service providers that include GDPR-compliant terms.
Additional technical and organizational measures where necessary to ensure an adequate level of protection.

9. Legal Bases for Processing (EU, EEA, UK, Swiss Users)

We process your personal data under the following legal bases, in accordance with the General Data Protection Regulation (GDPR):

Purpose of Processing	Type of Data	Legal Basis
To provide and maintain core app functionality, including generating personalized running plans	General details, run-related data, health and well-being data (with consent)	Performance of a contract; Consent (for health data)
To adapt and personalize training plans using AI (Gemini)	Run-related data, health data (with consent)	Performance of a contract; Consent
To collect onboarding and behavioral data to improve app experience	Onboarding and interaction data, usage data	Legitimate interests
To analyze app usage and monitor performance	Device and usage data	Legitimate interests
To comply with applicable legal requirements	All categories of data, as required	Legal obligation

10. Contact Us

For questions about this Privacy Policy, please contact us at: support@runwithmara.com.